The project was started out by Danish innovation company EcoXpac in 2010, Together with the Carlsberg Team becoming a member of in 2015 to initiate the “The green fibre bottle”, a undertaking where by Carlsberg and EcoXpac had been collaborating on a primary paper bottle prototype based upon recycled fibres. https://gabletoppackaging.tech.blog/2025/02/25/water-in-carton-gable-top-paks-sustainable-revolution-unveiled/