Anchor textual content: Google appears at anchor text to higher fully grasp what a web site is about, and also what a specified url is attempting to point. This is a bit of a grey region in SEO: Google’s Research Central documentation states that “​​any hyperlinks supposed to govern PageRank https://www.seoclerks.com/Link-Building/2415629/30-Days-Affordable-SEO-For-Your-Website-with-Web-2-0-and-Profile-Backlinks