The document analyzes shopper perceptions of Hero Honda motorcycles in India. It aims to comprehend customers' model positioning of Hero Honda, how they perceive characteristics like price, effectiveness, and service, and what elements influence their preferences. A study was performed between shoppers visiting Hero Honda service facilities in Hyderabad. https://messiahboutd.blogzet.com/5-simple-statements-about-case-study-help-explained-49037896